Brand name or brand image is the dependent variable of study and consumer buying behavior is independent variable which is sub divided into four variables as shown above in figure 1the purpose of our. Acknowledgement we owe a debt of gratitude to (professors name), for the vision and foresight which inspired us to conceive this research project on topic influence of brand loyalty on consumer sportswear as for providing necessary information regarding the project & also for her support in completing the project. A brand can be defined as a name, symbol, design, or mark that enhances the value of a product beyond its functional value therefore, a brand adds value to the investor.
Influence of brand name on consumer decision making process - an empirical study on car buyers in the modern society brands not only represent the product or company but also have a strong association with perceived quality, consumers’ life style, social class, taste etc. The impact of brands on consumer purchase intentions syed saad hussain shah, jabran aziz, ahsan raza jaffari, sidra waris, wasiq ejaz, independent variable along with the consumer brand attachment, attitude towards the brand, and core brand has set a criterion that influences purchasing behavior of the consumer from the marketers. In this article i’ll share five ways you can adjust your social media tactics to improve your brand’s influence on consumer purchasing decisions find 5 ways to influence consumer purchasing decisions.
Keywords: brand image, consumer buying behavior, consumer choice i introduction in the modern age, brand plays an important role to boost up the economy of any country brand is the only tool that can change the buyer‟s behavior. The objective of this study is to investigate the influence of social media marketing efforts on brand equity creation and consumer behavior towards a brand. Brands have value for instance, in an october 2012 report from forbes magazine, apple was ranked as the top global brand name with a value of $871 billion. Price, albert edward, how brand name and packaging quality affect the consumer choice process (2010)undergraduate honors study will be to look at the effect a product’s packaging and brand name have on consumer choice the study will compare the relative importance of a product’s brand what is most likely to influence consumer.
Experience brand loyalty generally begins with a customer's positive experience if, for example, a customer had a particularly rewarding interaction with a store clerk, who went out of her way to help find a specific product, that customer will remember that experience and will probably return to that store for future purchases. The effect of branding on consumer choice original research report dr jane leighton - mountainview learning a greater understanding of the effects of branding on consumer choice is iiithe impact of copycat branding on consumer choice when a brand is perceptually similar to another, well established brand, how does this effect decision. Analysis of research in consumer behavior of automobile passenger car customer vikram shende power & pickup, mileage, max speed, styling, after sales service, brand name and spare parts cost based on above parameters and analysis made in this it revealed that, while purchasing a3 segment car customer give much variables that influence. Advertisement also has positive influence on of 1049% (0469)2furthermore to examine the impact of consumer buying behavior as results showed that brand image and advertisement on consumer buying advertisement also playing a dynamic role especially in behavior multiple regression analysis was applied with behaviors of teenagers. Brand name awareness plays an important role in consumer decision making if a customer has already heard a brand name, the customer would feel more comfortable at the time of decision making customers do not prefer to buy unknown brands.
The purpose of this thesis is to create deeper consideration of what influence a brand name can have, when people go for purchasing, choose the products between different brands in automobile industry. The purpose of this paper is to create a deeper consideration of what influence a brand name can have, when people go for purchasing, choose the products between different brands, especially. Abstract the impact of hotel names on the evaluation of the hotels by customers prior to their stay was investigated in general, hotels were rated higher on attributes consistent with the semantic associations of the name than on inconsistent attributes.
Brand packaging, advertising, media attention on a brand and peer perception of a brand contribute to a brand’s identity a brand that meets or exceeds a consumer’s expectations can end up adopted into a consumer’s life and shared with others. From elon journal of undergraduate research in communications vol 5 no 2 who you are affects what you buy: the influence of consumer identity on brand preferences. Brand name displayed during the movie or show for a certain period of time  with celebrities endorsing a particular the effectiveness of product placement: the influence of product placement towards consumer behavior of the other factors that influence consumer behavior taken into account such as reference groups, online marketing. Factors influencing consumer purchasing patterns of generic versus brand name over-the-counter drugs erol kohli, md, mph and allison buller, ms objectives: us consumers spend more than $20 billion/year on over.