Business models and blue ocean strategies the strategy canvas is a tool that provides insight regarding competitive performance the questions it business models and blue ocean strategies 5 about the author glen s petersen is an internationally recognized speaker, writer, practitioner, and thought leader mr. Thus they have created a blue ocean strategy in the example above we can see that southwest airlines has used ‘car travel’ thinking to create an area of differentiation to their strategy author note: many thanks to strategycanvasorg who provided the strategy canvas tool used to create the strategy canvases above. Blue ocean dolphins scenery wall arts high quality canvas home decor email to friends share on facebook - opens in a new window or tab share on twitter - opens in a new window or tab share on pinterest - opens in a new window or tab. Blue ocean studio™ offers you a transformational way to learn and apply the blue ocean concepts and collaborate with your team to win collective buy-in it is a creative workspace designed to help you to create your own blue oceans following a systematic process and by using a suite of tools and frameworks through guided steps.
The authors, who are professors and co-directors at insead and the blue ocean strategy institute, use a study of 150 strategic moves that span more than 100 years and 30 industries to argue that we don’t succeed by going head-to-head with our competition. For struggling businesses, mauborgne recommended the strategy canvas, which is featured in her and kim's newest book, blue ocean shift: beyond competing (hachette books, 2017) the one-page. Blue ocean strategy challenging everything you thought you knew about strategic success provides a systematic approach to making the competition irrelevant blue ocean strategy see more leadership canvas blue ocean strategy blue ocean leadership - leadership canvas additional information developer visit website report flag as.
Blue ocean strategy strategic planning that sticks cost leadership or benefit leadership game theory basics: part 1 game theory: location industry trend analysis acquisition strategy template blue ocean strategy canvas excel template posted december 10, 2014 add comment version. Easily create your own blue ocean strategy with this professionally designed blue ocean strategy framework input your own factors of competition, excel file automatically generates a strategy canvas, know which factors to raise, reduce, eliminate or create the template walks you step-by-step through a simple 5 step process to creating your own blue ocean. Blue ocean strategy 1st (first) edition hardcover – 2005 would have been most helpful to add additional chapters or sections on the how to facilitate the development of the strategy canvas and other tools used in assessing strategy options the one example given, where judge voting is used, is too cursory to be of significant benefit.
The blue ocean strategy canvas is a diagnostic tool and a framework for action that helps market researchers ask the right questions for supporting the development of a competitive strategy each strategy canvas depicts a value curve that is unique to the niche product or service. Published: wed, 10 jan 2018 introduction “blue ocean strategy” by w chan kim and renee mauborgne is a strategy that challenges companies to distance itself away from fierce competition by establishing uncontested market space that makes existing competition irrelevant. •blue ocean shift outlines the process of how to draw your as-is strategy canvas and interpret the results • blue ocean shift presents sample completed strategy canvases for your reference • to aid you in completing this step and all the other steps in blue ocean shift we strongly recommend using the online blue ocean studio - you can access a free trial here. However, kim and mauborgne’s blue ocean strategy rejects this choice and provides tools to generate value through a model that includes raising value and lowering cost simultaneously in this model, a blue ocean is an uncontested market place created by changing the rules of the game.
Strategic innovation strategy canvas & the four actions framework vn-v21 ibm executive source: “blue ocean strategy”, kim and maubourgne red oceans and blue oceans differ the “blue ocean” approach is list your future value elements with thoughts to strategic innovation and. Apple inc blue ocean strategy company background apple is an innovative company serving different industries including computer software, computer hardware, digital distribution, and consumer. The strategy canvas is the central diagnostic and action framework for building a compelling blue ocean strategy simon associates helps you build yours. Blue ocean shift is the definitive guide to shift you, your team, and your organization to new heights of confidence, market creation, and growth blue ocean. Download best book summary + pdf: blue ocean strategy as pdf to review, a strategy canvas accomplishes the following: it identifies the important factors of competition in the industry marketplaces like ebay and uber are examples lowering the price for mass adoption accelerates the flywheel.
Blue ocean strategy 2 good understanding of how to compete skillfully in red waters – from analyzing the underlying economic structure of an existing industry to choosing a strategic position of low cost, or differentiation. The reason is that blue ocean strategy creates considerable economic and cognitive barriers to imitation for a start, adopting a blue ocean creator’s business model is easier to imagine than to do. Running shoes: creating a blue ocean for nike quality and durability of the product is worth the price and not the brand name for this reason, nike has focused a considerable amount of their efforts on non-customers and attracting their business as opposed to advertising to their current loyal customers nike has demonstrated that it is important to them to win over as many non-customers as.
Blue ocean strategy (bos) is defined, by kim and mauborgne (2005), as a creative strive where the competitors explore, create and procure novel markets, rather than competing with one another enduring in the same market, by catering to new demands through the effective use. Testing for exceptional utility the buyer utility canvas highlights the 6 key utility levers felt by customer across the 8 stages of the buyer experience cycle from the product/service you offer the buyer utlity canvas is a core strategic tool used in blue ocean strategy it was created by prof w. The strategy canvas was popularised by w chan kim and renée mauborgne in their popular book blue ocean strategy: how to create uncontested market space and make the competition irrelevant strategy canvases provide a simple way of visualising how your competitors attract customers, and/or how.