Another is that demographic variables are easier for coca-cola to measure because they can evaluate or conduct surveys for the demographic segmentation age and life-cycle stage coca-cola consumer wants and abilities change with age. Market segmentation: bases, benefits and other details article shared by: markets may be segmented on the bases of geographic, demographic, socio-economic, psychographic and buyer behaviour variables the common bases of marketing segmentation are given in table 31: segment selection: when coca-cola changed its formula in 1985. Demographic segmentation divides a population based on many variables such as age, gender, family size, income, occupation, race, nationality etc demographic segmentation is one of the most commonly used forms of segmentation amongst the 4 types of segmentation it helps in dividing a large population into specific customer groups.
Coca-cola company statistics data number of coke employees worldwide 146,200 percent of the world’s population that recognize the coca-cola logo 96 % total number of coca-cola products 3,500 number of. Share a coke and a word: how coca-cola captured millennials through word of mouth marketing by sharing a coke, thousands of people have unknowingly provided coca-cola with free marketing. Coca cola utilizes the individual brand strategy as coca cola’s major products are given their own brand names eg fanta, sprite, coca cola etc although they may be presented as different lines they operate under the name of coca cola. Portfolio and channel segmentation our obppc (occasion, brand, package, price and channel) strategy offers people the right product, in the right pack, at the right price to suit the occasion.
Coca-cola (coke) is the main product of coca-cola co constituting nearly 78% of the sales revenue by volume it was the initial product sold by the company when it incorporated in 1892 under asa griggs candler. The coca-cola company demographic segmentation is by age, income and family life cycle the coca-cola company segments the ages from above 12 they have stated they do not target those who are 12 and under. Sikander ali e-03 sultan mohammad e-06 target market and market segmentation of coca-cola 1 sikander ali e-03 sultan mohammad e-06. Geographic segmentation in coca-cola marketing by corayiu this is a response post to valeria’s post about marketing approaches of coca-cola i agree with valeria that coca-cola does segment the market depending on geography i’ve personally experienced the difference in 3 of the 4 ps in marketing while i spend my summers in hong kong. One of the best companies at market segmentation is coca cola one might argue that much of their success has come about from dividing markets into clusters of people with similar tastes and buying.
In addition to this more recent demographic focus, coca-cola’s diversified product line offers a wide variety of choices for potential consumers in all demographics, creating wide-reaching product appeal to people of all ages, locations, genders and income levels. An analysis of market segmentation of the coca-cola company market segmentation of coca-cola introduction as everyone knows, the coca-cola company (see appendix a) is a well-known big drinks manufacturer with over one hundred year. This feature is not available right now please try again later. Segmentation enables brands to define the appropriate products for different kind of customers coca cola doesn’t target a specific segment but adapt its marketing strategy by developing new products. Founded in 1886 by john pemberton, the coca cola brand has more than 500 different non-alcoholic beverages brands underneath its umbrella with more than 120 years of service to the world with 3,500 total products being served in over 200 countries, coca cola measures itself in terms of global demographics instead of local ones.
Still, the primary market segmentation that is measurable, accessible and whose response can be noticed and worked upon is the segmentation on the basis of demographic segmentation coca cola focuses most on youngsters between the ages of 13 to 25. Coca-cola zero consumers are generally higher income, caucasian, and older age coca-cola zero consumers are more likely to purchase coca-cola zero during larger pantry stocking trips brands such as sprite, diet dr pepper, and diet coke also tend to be purchased in the same trip. The market analysis in this case involves coca cola company, one of the largest manufacturing firms in the world the market analysis involves consumer analysis, demographic analysis influencing consumer spending, statistics explaining market structure. Demographic segmentation is a commonly used strategy in marketing and also an effective one marketers using this strategy segment their customers into distinct categories based on one or the other of socio-economic variables like age, gender, marital status, income, education etc.
Coca cola company is the world’s leading manufacturer, marketer, and distributor of soft beverages coca cola uses multisegment targeting strategy which means that the company has more than single, well- defined, market segment. Coca-cola company is making the segmentation in terms of geographic, demographic and psychographic it operates through six business segments: north america, eurasia and africa, europe, latin america, pacific and bottling investments (marketline, 2012. Demographic forces demography is the study of human populations in terms of size, density, age, gender, race, occupation and other statics the demographic environment is of major interest to marketers because it involves people, and people make up markets within coca cola several different.
Numerator insights are powered by the infoscout omnipanel as america’s largest purchase panel, we capture 1 in every 500 shopping trips with over 400,000 users submitting their receipts through our suite of mobile apps, we help you better understand consumer behavior across all channels. Segmentation, targeting and positioning of coca-cola essay sample a introduction coca-cola, the world largest beverage company, began in 1886 in more humble circumstances with sales averaging nine drinks per day to the 16 billion servings per day it currently boasts in over 200 countries (form 10-k, 2013. The coca-cola company (nyse: ko) is a total beverage company, offering over 500 brands in more than 200 countries and territories. Demographic segmentation is the market segmentation strategy in which the total market is divided on the basis of customer demographics demographic segmentation slices the market on demographic variables like age of the customer, gender, income, family life cycle, educational qualification, socio-economic status, religion etc.